Analysis of Amélie Racine



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Amélie Racine

A few years after finishing my Bachelor’s program in Tourism Management, I worked with the Tourism Intelligence Network as part of the 2005-2006 Jeunes professionnels à l’international program. I was given the chance to do a study on bicycle touring in Switzerland, Germany, and the Netherlands.

My rather unusual career path allowed me to explore several aspects of the tourism industry. Working as an analyst today, it is now a privilege to satisfy my curiosity through business intelligence. I am fascinated by the technologies being used in the tourism industry and aware of the need to orient our actions toward sustainable models. I am also impressed by the creativity that allows business operators at home and abroad to stand out in their field and continue to break new ground in their practices and management methods.

“Man cannot discover new oceans unless he has the courage to lose sight of the shore." -- Andre Gide

6 Analysis

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Instagram is known for having 500 million users and, especially, for its 4.21% engagement rate, which is significantly higher than other popular social media. Its marketing potential is indisputable; now it’s time to turn Instagram followers into buyers.

Creating an Effective Social Media Strategy

The experts are constantly reminding us: “It’s not enough to just be on social media, you have to be active on it! Posting content is not an end in itself; you must set concrete goals and try to achieve them.” Can you afford not to take the time to implement an effectiv[...]

SOS! My business is having a social media crisis!

Thanks to social media, information that used to take several hours or even days to reach the public can now be spread almost instantaneously. When a crisis sets alarms bells ringing in today’s world, it’s impossible to ignore! A well-prepared crisis unit an[...]

Evaluating the Quality of Digital Hospitality

Destinations the world over must adapt their practices to the changing behaviours of their clients with ever-evolving technological needs. A study done by TCI Research shows that traveller satisfaction with the quality of digital hospitality is at the level of “acceptab[...]

Albergo diffuso: An alternative form of hospitality

Buildings located in historic areas are given a second life as they welcome visitors eager to learn about and experience local culture. This is the albergo diffuso, an Italian concept that combines the very old with the contemporary. Concept An albergo diffuso is a type[...]

Tourist Taxis

The following text is a translation of the French original, which can be found at: (Les taxis touristiques)   Taxi drivers interact with many tourists on a daily basis and sometimes even constitute the first human contact a visitor has on arriving at his or her des[...]