Instagram is known for having 500 million users and, especially, for its 4.21% engagement rate, which is significantly higher than other popular social media. Its marketing potential is indisputable; now it’s time to turn Instagram followers into buyers.
The experts are constantly reminding us: “It’s not enough to just be on social media, you have to be active on it! Posting content is not an end in itself; you must set concrete goals and try to achieve them.” Can you afford not to take the time to implement an effectiv[...]
Thanks to social media, information that used to take several hours or even days to reach the public can now be spread almost instantaneously. When a crisis sets alarms bells ringing in today’s world, it’s impossible to ignore! A well-prepared crisis unit an[...]
Destinations the world over must adapt their practices to the changing behaviours of their clients with ever-evolving technological needs. A study done by TCI Research shows that traveller satisfaction with the quality of digital hospitality is at the level of “acceptab[...]
Buildings located in historic areas are given a second life as they welcome visitors eager to learn about and experience local culture. This is the albergo diffuso, an Italian concept that combines the very old with the contemporary. Concept An albergo diffuso is a type[...]
The following text is a translation of the French original, which can be found at: (Les taxis touristiques) Taxi drivers interact with many tourists on a daily basis and sometimes even constitute the first human contact a visitor has on arriving at his or her des[...]