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Analysis of Nadège Domergue

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Nadège Domergue

After studying territorial development and destination marketing in Paris, in 2009 I decided to move to Montreal to pursue a master's degree in Tourism Development. My internship with the Société des établissements de plein air du Québec (Sépaq) immersed me in the world of customer experiences and interactions between technology and nature.
Always on the go, I became aware of the immense tourism potential of the outer regions and the importance of intelligent development. Intelligence gathering is vital if businesses are to properly position themselves in a constantly evolving industry like tourism. My work with the Tourism Intelligence Network is a unique opportunity to help them determine the best course of action.
An unabashed fan of winter, I love winter tourism. I'm also interested in new approaches that clients can adopt to reinvent themselves.

Although visitors purchase tourism products, what they remember are their tourist experiences!

2 Analysis

Enhance your product with dynamic nature interpretation activities

Interpretation activities encourage a lot of visitor participation and transform visits into memorable experiences. Furthermore, the method is available to any destina[...]

The rising popularity of snowshoeing

Snowshoeing has been on the upswing of late, with the majority of snowshoers having taken up the sport in the last five years. Among young adult participants (aged 18 to 24), many have only a year or two of experience and seem to enjoy the activity as an ideal opportuni[...]