Search
L
The New Generation of Lifestyle Hotels
Hotels are reinventing the accommodation experience by revamping their space and adding services that transform hotels from places to stay into places to live.
Marketing and the Human Factor
Key travel industry players are starting to humanize the way they communicate, replacing heritage and vistas with the promise of unforgettable experiences and focussing their message on the opportunity to connect with others.
Choosing the Most Outstanding Attractions
The 7 Wonders of Oregon, San Francisco’s Six Must-See Places, Utah’s “Mighty 5®” National Parks ... Destinations rely on a small number of attractions to create a strong brand image and visual identity.
CRM in cultural institutions
Customer relationship management (CRM) uses various tools and techniques to identify, attract and build loyalty among the best customers.
Innovative promotions from the events industry
Pop-up cinemas in unusual locations, custom lineups for Web users, and menus created to reflect the film being screened: these are just some of the creative ways in which festivals are staying competitive.
Co-creation in the participatory era
What do Airbnb, TripAdvisor and hashtags have in common? They are all symbols of a new collaborative, participatory, interactive economic paradigm that is redefining the value of a tourist experience.
Green hotels confuse consumers
Although there are many statistics claiming the consumer is interested, there is one fundamental issue – information is not standardized and making choices for green hotels is not easy for consumers.
Evaluating the Quality of Digital Hospitality
Destinations the world over must adapt their practices to the changing behaviours of their clients with ever-evolving technological needs. A study done by TCI Research shows that traveller satisfaction with the quality of digital hospitality is at the level of “acceptab[...]
