Stormy Skies on the Horizon The global economy has fallen off a cliff and no one is sure when it will hit bottom. According to the International Monetary Fund (IMF), the world’s advanced economies experienced an unprecedented 7.5% decline in real Gross Domestic Product [...]
A recent development in marketing has been to define a new customer segment: “tweens” or preteens. While young people ages 9 to 14 are no longer children, they are not yet teens, either. With surprising purchasing power and influence on a variety of family d[...]
Spanish researchers have analyzed the expenditures of travellers in relation to how many times they have visited a destination. According to their findings, returning travellers spend less than first‑time visitors, primarily because of their increased knowledge of the d[...]
Should tourism-industry growth be measured in international arrivals or in economic benefits? Which category would we rather be performing best in? Where does Canada stand in the stats? In a country-by-country comparison, we realized we were on the wrong track in trying[...]
What are the major influential factors that will affect tourism supply and demand this decade? For a start, China and India are poised to become major players as they [...]
Everyone – those in the industry, government bodies, academics, journalists and more – uses statistics from the World Tourism Organization and Statistics Canada, thereby contributing to the dissemination of this data. However, a closer look at these statisti[...]
The pace of everything will only speed up. We see trendy new destinations, enthusiasm for new products, pronounced customer segmentation and new players that shake up a sector of activity. Lots will be going on in the tourism industry. Overall factors Socio-demographics[...]