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Accommodation, etourism and technology,

Online Behaviour of Airbnb Travellers

The more often travellers stay in private accommodation, the less likely they are to book a hotel room during the same year, according to a significant study by PhoCusWright.
Accommodation, etourism and technology,

Who are these travellers booking on Airbnb?

Has Airbnb helped increase demand, or is it attracting clientele that previously stayed in other types of lodging? Read on to learn more about these travellers who rent private accommodation.
Customer segments, Products and activities,

Generation Y, the new face of business travel

When travelling for business, Millennials enjoy meeting new people and exploring new cities. As they advance in their careers, their decision-making power within their companies will grow, creating with it a new form of business travel.
etourism and technology, Marketing ,

Instagram: A mobile partner for the tourism industry

With 40 million photos uploaded per day and 8500 "likes" and 1000 comments per second, the Instagram mobile application has become an essential tool for Marketing 2.0.
Sustainable tourism,

Younger, Less Affluent Travellers Willing to Pay More for Sustainable Tourism

Although there has been a continuous increase in global tourism despite the economic recession (902 [...]
Customer segments,

Spotlight on Generation Y

Although the definition can vary, the term “Generation Y” generally refers to people born between 1978 and 1989, or those aged 18 to 29. Whether you call them Echo Boomers or Generation Y, they are without doubt a major, surprisingly different, customer segment. However[...]