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Adventure Tourism Trends

If recreational equipment and residential components are included, the adventure sector is now a trillion-dollar industry. Commercial adventure tours make up only part of this sector, but a significant one. Outdoor tourism, largely adventure, makes up at least one-fifth[...]

Adopting a leisure-orientated marketing mix: some challenges and opportunities for airports

This article aims to discuss some of the challenges and opportunities that are faced by airports whe[...]

Hotels: the feminine factor

An increasing number of women are circling the globe on business, forcing hotels to change to keep pace. To please this demanding clientele, whose requirements include higher levels of comfort and security, hotels are offering fitness facilities, organic food, perfumed [...]

Television, magazines or guidebooks: Which medium is used to plan travel?

According to a survey conducted by the Travel Industry Association of America (TIA), the Internet is the “most useful” medium for finding travel informatio[...]