What exactly is a “tourist experience”? The concept is both vast and abstract. Does it refer to that special something that travellers talk about upon returning home? Is it what makes people select your destination above others in a very competitive market? [...]
François Chevrier's article concerning tourism trends in 2006 summarizes the broad expectations of many analysts in the North American market. As it is difficult [...]
Competing with Marriott, Disney and Air France is not an easy task, but it is possible to carve out a place among the giants. This product or service “niche” represents a small, unexploited or underexploited market segment that appeals to a particular client[...]