Content typeAll types
Analysis topicsetourism and technol...
There are a variety of (mostly) free online tools companies can use for Search Engine Optimization (SEO), content creation, social media and online reputation manageme[...]
Instant messaging is quickly becoming one of the most important channels for brands to communicate with consumers. The tourism industry is following suit, using it as [...]
With 40 million photos uploaded per day and 8500 "likes" and 1000 comments per second, the Instagram mobile application has become an essential tool for Marketing 2.0.
Thanks to social media, information that used to take several hours or even days to reach the public can now be spread almost instantaneously. When a crisis sets alarms bells ringing in today’s world, it’s impossible to ignore! A well-prepared crisis unit an[...]
Destinations the world over must adapt their practices to the changing behaviours of their clients with ever-evolving technological needs. A study done by TCI Research shows that traveller satisfaction with the quality of digital hospitality is at the level of “acceptab[...]
There are 2,3 billions internet users in the world with significant penetration ratios in countries all over the world(5). Recently, User-Generated Content (UGC) has been considered as one of the most important sources of information influencing tourists’ choices. Despi[...]
The influence of UGC on tourist choices In the last decade, the Internet has reshaped the way[...]
The Québec Tourism Intelligence Network is pleased to present some highly relevant thoughts about on[...]