All too often, there is a significant gap between the image we want to project and the actual one. To ensure that the promise lives up to the reality, destinations have begun relying on the locals to communicate the true nature of the place they call home.
For hotels, the key to successfully personalizing the guest experience is to know your customers. Once you do, effective customer relationship management and digital technology can make it easier to foster repeat business.
Instagram is known for having 500 million users and, especially, for its 4.21% engagement rate, which is significantly higher than other popular social media. Its marketing potential is indisputable; now it’s time to turn Instagram followers into buyers.
Key travel industry players are starting to humanize the way they communicate, replacing heritage and vistas with the promise of unforgettable experiences and focussing their message on the opportunity to connect with others.
The experts are constantly reminding us: “It’s not enough to just be on social media, you have to be active on it! Posting content is not an end in itself; you must set concrete goals and try to achieve them.” Can you afford not to take the time to implement an effectiv[...]
The 7 Wonders of Oregon, San Francisco’s Six Must-See Places, Utah’s “Mighty 5®” National Parks ... Destinations rely on a small number of attractions to create a strong brand image and visual identity.
Pop-up cinemas in unusual locations, custom lineups for Web users, and menus created to reflect the film being screened: these are just some of the creative ways in which festivals are staying competitive.