Content type

All types

Analysis topics

All topics


All authors


Most recent



Web marketing for SMEs

You may think it’s impossible to increase your company’s Internet effectiveness with a marketing budget of only $3,000, but a variety of low‑cost strategies exist, whether you need to enhance your Web presence or conduct an email campaign. According to Merri[...]

Marketing 101 for small inns and hotels

Marketing is never an easy undertaking, especially for small inns and hotels with limited time and budgets. While the following does not provide an exhaustive list of advice, options and how-tos, it does offer a checklist of various suggestions for improving visibility.[...]

Are tourism brochures still effective?

Technological advances have called into question many traditional models, including the common tourism brochure. And yet, this form does not appear on the brink of extinction. Two studies have confirmed its usefulness, for it remains one of the most popular information [...]