Responsible for developing and promoting tourism in their respective regions, destination management organizations (DMOs) are the backbone of the travel industry. Challenges await them as they consider new funding formulas, adopt new technologies, deal with heightened c[...]
Should tourism-industry growth be measured in international arrivals or in economic benefits? Which category would we rather be performing best in? Where does Canada stand in the stats? In a country-by-country comparison, we realized we were on the wrong track in trying[...]
As marketing experts promote the benefits of segmentation and niche marketing, the tourism sector would do well to investigate geomarketing. This new approach classifies and geographically pinpoints population groups to both identify potential markets and determine the [...]
In the new millennium, Montréal’s leaders and opinion-makers have continually emphasized that the future of their metropolis is tied to culture. But it isn’t the only city to have recognized the value of culture. Toronto has decided to invest heavily in its [...]