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Retargeting: A growing trend in advertising

Named a top online marketing trend for 2014 by Forbes magazine, ad retargeting enables a business to target its online communications to previous visitors to its Website.

Using Technology to Measure Tourist Traffic (Records of 2012 Symposium)

Measuring visitor traffic and profiles at tourism destinations was the focus of discussions at the Symposium of the Transat Chair in Tourism of UQAM’s ESG, which took [...]

What’s new in tourist routes

This article was inspired by Ms. Marie-Pierre Langis, project leader for the Circuit gourmand, la nature aux mille délices, who submitted the topic as part of the contest to select the 1000th TIN analysis. Our thanks to everyone who took part, as well as our partner, Ai[...]