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Customer segments,

Girlfriend getaways

Ten years ago, few companies offered packages aimed specifically at female travellers. The number and variety of girls' getaways has grown since then, and options now include active holidays, relaxation, shopping, entertainment, fine dining, and more.
Marketing , Products and activities,

Adventure tourism goes sustainable

To counter the vulnerability of outdoor travel products, adventure businesses are embracing sustainability in the hopes of preserving their key resources and meeting the needs of their clientele.
Products and activities, Trends,

Whale-watching trends: Québec’s position in 2009

Whale watching is still the fastest growing sector of general wildlife tourism worldwide and this is important for Québec, since marine tourism is a lucrative activity. According to a recent report, 13 million people went whale watching in 119 countries in 2008, compare[...]
Products and activities, Trends,

Adventure Tourism Trends

If recreational equipment and residential components are included, the adventure sector is now a trillion-dollar industry. Commercial adventure tours make up only part of this sector, but a significant one. Outdoor tourism, largely adventure, makes up at least one-fifth[...]
Products and activities, Sustainable tourism,

Opportunities and Issues in eco-adventure tourism in Quebec (Conference Report)

The eco-adventure sector of Quebec is comprised of small to medium sized businesses with vast variat[...]